CLIENT: United Therapeutics
Pharmaceutical PR Project

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United Therapeutics Case Study

PROJECT

Align branding, key clinical messages and materials across UTEL’s corporate brand and its growing portfolio of products - beginning with Romdulin, a treatment in Pulmonary Arterial Hypertension, and extending into new treatment areas / delivery mechanisms. Support UTEL’s sales and marketing affiliates across Europe, aligning marketing collateral.

STRATEGY & IMPLEMENTATION

ROAD rationalised brand hierarchy across UTEL’s portfolio and developed new brand expression guidelines and a set of new core educational and promotional materials launched at a major European congress.

MAKING A HEALTHY DIFFERENCE

A clearer visual identity and suite of materials explaining UTEL’s portfolio enabled it to connect with key clinicians and other stakeholders.

Our Work

Corporate

Consumer Brands

Pharmaceutical PR

Aesthetics & Beauty

NHS & Healthcare Services

Medical Tech & Innovation

Nutrition

Medical Education

Let's Talk

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Contact Paul Jarman (Managing Director)

paul@roadcommunications.co.uk

+ 44 (0)208 995 5832

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