UK consumer PR launch of specialist skincare brand, Salcura.
Told unique ‘au-natural’ brand story to media and accelerated early adoption amongst eczema and acne sufferers reinforced with a strong, targeted social media strategy.
ROAD set up and managed Salcura’s Facebook profile. Social media strategy included both a skincare pledge and sampling campaign which were activated alongside offline PR tactics to reward consumer who showed intent. A soar in engagement among the Salcura community was evident, with a rise in consumers being converted into loyal fans and customers.
• Blanket coverage across women’s consumer media
• Key beauty blogger engagement
• 5,000 Facebook likes in 3 months