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Client: Salcura
Beauty PR Project

Salcura Content 01
Salcura Content 02


UK consumer PR launch of specialist skincare brand, Salcura.

Creative Campaign

Told unique ‘au-natural’ brand story to media and accelerated early adoption amongst eczema and acne sufferers reinforced with a strong, targeted social media strategy.

Digital Spotlight

ROAD set up and managed Salcura’s Facebook profile. Social media strategy included both a skincare pledge and sampling campaign which were activated alongside offline PR tactics to reward consumer who showed intent. A soar in engagement among the Salcura community was evident, with a rise in consumers being converted into loyal fans and customers.  

Making A Healthy Difference

• Blanket coverage across women’s consumer media
• Key beauty blogger engagement
• 5,000 Facebook likes in 3 months

Our Work


Consumer Brands

Pharmaceutical PR

Aesthetics & Beauty

NHS & Healthcare Services

Medical Tech & Innovation


Medical Education

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Contact Paul Jarman (Managing Director)

+ 44 (0)208 995 5832