Product PR launch of anti-ageing supplement, Revidox to the UK market.
ROAD organised a media event at the Anti-Ageing Beauty Show to launch Revidox+ to the top beauty journalists and bloggers and arranged personalised nutritional consultations, event press packs and sampling gift bags. A wider sampling campaign and a series of seasonal features were also produced and a celebrity nutritionist provided feature articles and exclusive media interviews.
ROAD enlisted a group of influential lifestyle bloggers’ to exclusively trial the beauty supplement to review for their social media channels which had a combined following of 240,256 fans.
Measurably increased brand awareness and loyalty amongst beauty press and bloggers resulting in over 64,454,270 opportunities to be seen.