PR launch of Renew Life’s range of digestive care products onto the UK market.
ROAD launched the ‘Cleanse Challenge’ campaign which focused on lifestyle changes which could be made to improve digestive health. Celebrity nutritionist, Kim Pearson was enlisted to provide expert lifestyle advice for media collateral and to secure exclusive media interviews. ROAD also developed targeted content for social media and the campaign website.
ROAD shortlisted the UK’s 'who’s who' of lifestyle bloggers and enrolled them in Renew Life’s ‘Cleanse Challenge’. The resulting reviews across their social media channels, reached just shy of 316k lifestyle engaged, like-minded followers.
Measurably increased brand awareness and a fast-growing media fan-base. Over 75 pieces of media coverage across consumer magazines, websites and blogs resulting in just under 35.4 opportunities to see. Winner of Harper’s Bazaar ‘Best of the Best Beauty Awards’ 2015 for Renew Life’s Ultimate Flora Critical Care.