ROAD is working on a corporate brief to shape communications during the dynamic growth phase of Perspectum, the UK's fastest-growing MedTech company, with a focus on its ground-breaking technologies with applications in clinical practice, research and drug development settings.
ROAD introduced Perspectum, the people behind the company and the work they do to key media via small workshops; the objective being to raise liver disease 'the silent killer' up the agenda. We used the company's new COVID-19 related study; Perspectum's proprietary diagnostic imaging alongside a truly talented and diverse workforce to help network the business among key stakeholders including leading liver patient associations, and shine a light on all things Perspectum.
We generated widespread national and local UK coverage across TV, radio and national newspapers, delivering 118.5 million opportunities to see in a two week period. On the back of the launch of their new COVID-19 study, ROAD secured gold-standard coverage on ITV Meridian and BBC Oxford's evening news, plus radio stations Heart and Capital and no less than three separate stories on BBC Radio Oxford, profiling Perspectum as the most successful Oxford University start-up.