PROJECT

Launch MonaLisa Touch®, a new CO2 fractional laser for treating vaginal dryness - a seldom discussed but common and debilitating health issue linked to menopause.

Creative Campaign

ROAD launched ‘Press Play’ – a women’s health awareness campaign. The mission: to raise awareness of vaginal dryness and help women to take the ‘pause’ out of menopause.

Insight revealed that for many menopausal women, life was ‘put on hold’ and that they found it hard to resolve many symptoms – most pertinently, vaginal dryness and atrophy. To address this issue, ROAD developed the ‘Press Play’ campaign targeting both media and consumers educating them on ways to resolve menopause issues, with a focus on the benefits of the new MonaLisa Touch® treatment.

ROAD teamed up with Dr Louise Newson, one of the UK’s most respected menopause experts, and leading gynecologists to create awareness around the condition and the campaign website, www.TakeOutThePause.co.uk, via coverage in women’s media and national press.

Digital Spotlight

SEO optimisation: a full SEO and PPC campaign was developed to boost online visibility and drive traffic to the campaign website, as well as increasing clinic enquiries via the clinic finder tool.

Making A Healthy Difference

PR coverage was secured in target women’s media and national newspapers including the Daily Mirror and Daily Mail with the total coverage generating over 6 million opportunities to be seen, resulting in a surge of customer inquiries.