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CLIENT: Mitsubishi Pharma Europe
Medical & Pharmaceutical PR Project

Mitsubishi Pharma Europe Case Study


Launch Mitsubishi Pharma Europe’s anticoagulant Exembol® (argatroban) after it received acceptance for use as a treatment for patients with heparin-induced thrombocytopenia type II (HIT).


HIT (type II) is a rare condition with potentially life threatening outcomes for patients. ROAD launched a media campaign targeting haematology, phlebotomy, ICU and cardiovascular trade titles and journals, to raise awareness of Exembol® as a new drug for the treatment of HIT.

Making A Healthy Difference

Articles were secured in Journal of Anaesthesia and the Journal of Intensive Care, and coverage was secured in 30+ targeted medical and pharmaceutical titles, generating 2,089,147 opportunities to be seen.

Our Work


Consumer Brands

Pharmaceutical PR

Aesthetics & Beauty

NHS & Healthcare Services

Medical Tech & Innovation


Medical Education

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Contact Paul Jarman (Managing Director)

+ 44 (0)208 995 5832