Deliver an engaging, closed loop digital sales aid to increase orthopaedic product sales for a leading medical technology company featuring: sales story-telling using brand key messages, tailored call flow dependent on stakeholder. It housed a cost benefit calculator, and benefitted from CRM integration & reporting capabilities along with objective handling support.
From content to design and development, ROAD created a tool which was rolled out at national level to the sales force, streamlining orthopaedic sales for the business.
Delivery of an interactive digital sales tool that drove richer conversation and more engaging sales meetings with stakeholders. CRM integration allowed accurate tracking and efficient reporting of sales field meetings via built in analytics function.
• Consistent sales flow and messaging across sales force
• Ability to swiftly handle objections and support messages with relevant and fully referenced clinical data
• Increase in growth of UK & Ireland recon portfolio and faster sales cycles (double digit growth in a market growing at less than 3%)
• Data capture and sharing function made future interactions with stakeholders more relevant