UK launch of a fast-heal-time laser treatment for facial rejuvenation.
ROAD renamed the treatment: ‘the weekend facelift’ – based on the treatment’s 3 day down time. To highlight the extraordinary recovery time claim, ROAD produced beautifully shot content that followed 3 patient case studies through the procedure, delivered by one of the UK’s most eminent cosmetic surgeons. The procedure and documentary were launched to the UK health and beauty media at an exclusive private screening event with a Q&A with the surgeon.
Social campaigns led traffic to a campaign microsite that hosted further content and contact details for trained surgeons.
Extensive media coverage in luxury women’s press, consumer beauty media and trade media creating demand for the new procedure and sales of the technology into the trade.