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CLIENT: Lumenis
Aesthetics & Beauty PR Project

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PROJECT

UK launch of a fast-heal-time laser treatment for facial rejuvenation.

CREATIVE CAMPAIGN

ROAD renamed the treatment:  ‘the weekend facelift’ – based on the treatment’s 3 day down time. To highlight the extraordinary recovery time claim, ROAD produced beautifully shot content that followed 3 patient case studies through the procedure, delivered by one of the UK’s most eminent cosmetic surgeons. The procedure and documentary were launched to the UK health and beauty media at an exclusive private screening event with a Q&A with the surgeon. 

DIGITAL SPOTLIGHT

Social campaigns led traffic to a campaign microsite that hosted further content and contact details for  trained surgeons. 

MAKING A HEALTHY DIFFERENCE

Extensive media coverage in luxury women’s press, consumer beauty media and trade media creating demand for the new procedure and sales of the technology into the trade.

Our Work

Corporate

Consumer Brands

Pharmaceutical PR

Aesthetics & Beauty

NHS & Healthcare Services

Medical Tech & Innovation

Nutrition

Medical Education

Let's Talk

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Contact Paul Jarman (Managing Director)

paul@roadcommunications.co.uk

+ 44 (0)208 995 5832