Launch US cosmeceutical skincare range Jan Marini in the UK.
ROAD created a series of seasonal educational and sampling campaigns with key media. Personalised skincare consultations were arranged at various magazine publishing houses, offering journalists skincare advice and product recommendations / samples.
Beauty Blogger outreach: targeted the UK’s most influential beauty bloggers to raise awareness of Jan Marini’s new line up. ROAD invited bloggers to ‘trial and share’ the new products across their social media channels. Collectively, the campaign reached more than 733.5k beauty interested followers.
Blanket media coverage across national press and women’s glossy consumer magazines including the Daily Mail and Tatler – generating 229.7 million opportunities to see.