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CLIENT: Jan Marini
Aesthetics & Beauty PR Project

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Jan Marini Case Study 2
Jan Marini Case Study 1

Project

Launch US cosmeceutical skincare range Jan Marini in the UK. 

​Strategy

ROAD created a series of seasonal educational and sampling campaigns with key media.  Personalised skincare consultations were arranged at various magazine publishing houses, offering journalists skincare advice and product recommendations / samples.

Digital Spotlight

Beauty Blogger outreach:  targeted the UK’s most influential beauty bloggers to raise awareness of Jan Marini’s new line up. ROAD invited bloggers to ‘trial and share’ the new products across their social media channels.  Collectively, the campaign reached more than 733.5k beauty interested followers.  

Making A Healthy Difference

Blanket media coverage across national press and women’s glossy consumer magazines including the Daily Mail and Tatler – generating 229.7 million opportunities to see.

Our Work

Corporate

Consumer Brands

Pharmaceutical PR

Aesthetics & Beauty

NHS & Healthcare Services

Medical Tech & Innovation

Nutrition

Medical Education

Let's Talk

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Contact Paul Jarman (Managing Director)

paul@roadcommunications.co.uk

+ 44 (0)208 995 5832