CLIENT: INNOVO Consumer PR Project
The UK consumer launch of wearable tech: INNOVO Shorts. The first and only non-invasive medtech device offering the one in three women with urinary incontinence a long term solution in just four weeks.
ROAD orchestrated the UK 'Let's Pee Honest' campaign to launch Atlantic Therapeutic's new shorts - INNOVO - proven to treat bladder weakness.
Spearheaded by celebrity ambassador and brand advocate, Nadia Sawalha alongside Pilates and pelvic floor expert Jane Wake, and Dr Meg Arroll, behavioural change psychologist and author of 'What's Up with Your Bladder', the campaign achieved mass coverage on TV, online and in print.
Inspirational real life stories were used to inspire others to break the taboo surrounding bladder weakness, where women and men spoke openly about their condition and how INNOVO's wearable technology had changed their lives.
Highlights of the multi-media campaign's results, directing people to the Let's Pee Honest webpage include: ITV's 'This Morning', The Daily Mail, Metro, The Mirror, Sunday Mirror, The Sun, Sunday People, Netdoctor, MSN and Yahoo Online, as well as a wide range of women’s titles.