To educate the public about little-known symptoms of Dry Eye disease (DED) and secure greater market penetration for the Hycosan range of dry eye products.
ROAD devised a creative healthcare campaign that focused on a common, but unusual symptom of Dry Eye disease. The ‘Tear Triggers’ campaign highlighted that while crying can be a healthy way to express emotion, excessively watery eyes can also be a sign of underlying DED. Commissioned research revealed the UK’s biggest ‘Tear Triggers’ securing media coverage on a national level.
Media coverage driving customers in-store was the focus of past projects. Google trend search data revealed that interest in the brand name has increased by 203% since the start of the Scope-ROAD relationship.
Average coverage rate of 11 pieces per month including 15 pieces of national coverage incorporating pieces in The Daily Mail, The Telegraph, The Daily Express and The Sun.
Contact Paul Jarman (Managing Director)
+ 44 (0)208 995 5832
