To educate the public about little-known symptoms of Dry Eye disease (DED) and secure greater market penetration for the Hycosan range of dry eye products.
ROAD devised a creative healthcare campaign that focused on a common, but unusual symptom of Dry Eye disease. The ‘Tear Triggers’ campaign highlighted that while crying can be a healthy way to express emotion, excessively watery eyes can also be a sign of underlying DED. Commissioned research revealed the UK’s biggest ‘Tear Triggers’ securing media coverage on a national level.
Media coverage driving customers in-store was the focus of past projects. Google trend search data revealed that interest in the brand name has increased by 203% since the start of the Scope-ROAD relationship.
Average coverage rate of 11 pieces per month including 15 pieces of national coverage incorporating pieces in The Daily Mail, The Telegraph, The Daily Express and The Sun.
