Hidden Hearing is the UK’s largest high-street hearing specialist, providing free hearing tests and state-of-the-art hearing technology. ROAD has worked with them for over seven years, helping to drive customers in store for a free hearing test.
ROAD launched the ‘magic moments’ campaign to uncover the UK’s most cherished life events. Collaborating with Jennie Bond, broadcaster and royal correspondent, we further increased campaign reach using her celebrity profile and personal hearing loss experience when all things royal were hot property and very much in the media eye with Harry and Megan’s nuptials.
ROAD conducted new research into the UK’s most magical moments and launched a national campaign with the help of GP and health broadcaster, Dr Hilary Jones, to raise awareness of the importance of regular hearing tests on World Hearing Day. Alongside the national campaign, ROAD also supported Hidden Hearing’s regional ‘Give Back’ CSR programme.
• 60+ pieces of on and offline media coverage across local TV, national print, online and radio
• Client reported increased in-store traffic, bookings for free hearing tests and resulting uplift in sales of hearing devices