Health Diagnostics (HD) is a key provider of infrastructure to the NHS’ Health Check programme. Responsibility for public health in England moved from NHS to Local Authority control precipitating the need to increase awareness among a completely new set of customers.
ROAD recruited academic and operational opinion leaders of HD’s technology as reference sites to guide the rest of the market. Three white papers and a NE England case study were produced and launched at an open meeting at the NHS Commissioning Show, where a panel of the authors of each white paper participated in a Q&A session. The event was filmed and a short promotional documentary produced as further media and marketing collateral.
Hugely successful media coverage and lead generation in a new market. Where there was a threat...we exploited the opportunity.