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Client: Health Diagnostics
NHS / Healthcare Service PR Project

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Health Diagnostics Banner2

PROJECT

Health Diagnostics (HD) is a key provider of infrastructure to the NHS’ Health Check programme. Responsibility for public health in England moved from NHS to Local Authority control precipitating the need to increase awareness among a completely new set of customers.

STRATEGY & IMPLEMENTATION

ROAD recruited academic and operational opinion leaders of HD’s technology as reference sites to guide the rest of the market. Three white papers and a NE England case study were produced and launched at an open meeting at the NHS Commissioning Show, where a panel of the authors of each white paper participated in a Q&A session. The event was filmed and a short promotional documentary produced as further media and marketing collateral.

MAKING A HEALTHY DIFFERENCE

Hugely successful media coverage and lead generation in a new market. Where there was a threat...we exploited the opportunity.

Our Work

Corporate

Consumer Brands

Pharmaceutical PR

Aesthetics & Beauty

NHS & Healthcare Services

Medical Tech & Innovation

Nutrition

Medical Education

Let's Talk

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Contact Paul Jarman (Managing Director)

paul@roadcommunications.co.uk

+ 44 (0)208 995 5832