Profiling and positioning of European medical technology specialising in niche markets.
Devised a global PR and communications programme based on a challenger brand positioning, maximising the innovation and medical focus of Europe’s ‘imaging visionaries’. A focus on key medical conferences across the globe, and profiling of the CEO and technical leaders in the business – to support a series of ‘game changer’ product launches.
ROAD created an interactive game to engage with conference delegates at UK Radiology Conference.
The iPad game asked players to identify the type of machine used to diagnose musculoskeletal problems, highlighting the image quality of the Esaote devices. The game generated valuable user information for continued contact and brand engagement.
• Increased presence across all media channels
• Social media and direct engagement with purchasers and payers
• Uplift in new leads and sales
