UK media launch of Elipse - the world’s first ‘swallowable’ gastric balloon that does not require surgery, endoscopy or anaesthesia.
Designed to drive patient and clinic enquiries, ROAD’s consumer media campaign positioned Elipse as an innovative weight loss solution to help tackle the obesity epidemic. A suite of media assets were created, consisting of patient case studies, original research, an expert panel including a dietitian, leading bariatric surgeons and President of the British Obesity & Metabolic Surgery Society. ROAD also facilitated stakeholder engagement activity with media-go-to expert, Tam Fry from the National Obesity Forum.
To boost the number of patient enquiries via Elipse’s online clinic finder, ROAD drove online traffic by securing coverage on high traffic consumer sites including the MailOnline, Yahoo and The Sun, all of which had direct links to the Elipse website.
ROAD’s campaign generated widespread UK media coverage - including 11 national news pieces – delivering just under 67.5 million opportunities to see. Outside of print and online, the launch was also covered by the nation’s most popular breakfast TV news programme – Good Morning Britain - with media medic Dr Hilary Jones.
The campaign resulted in an increase of both patient and clinic enquires.