Feb 13, 2017

Waltz a Lot of Fun: ROAD’s Latest Heart - Health Campaign Gets The Blood Pumping!


It’s been all Waltzing and all Cha Cha Cha-ing this week, as ROAD went in search of a group of over 50 year-olds with high cholesterol who were up for being the faces of a new heart health marketing campaign – to launch a natural cholesterol lowering breakfast cereal! The consumer health PR project sees a case study group following an 8-week healthy lifestyle programme, including weekly dance sessions and eating a cholesterol lowering breakfast each day.

ROAD will be monitoring the groups progress and following their journey as they set out to reduce their cholesterol levels and improve their fitness. We’ll be attending dance classes with our production crew and taking a look into the personal challenges of keeping fit and healthy over 50.

An expert panel, including a leading nutritionist and dance teacher will be helping us to create engaging content for the brand website and we’ll be including beautifully shot breakfast recipe ideas alongside weekly dance fit routines to inspire behavioural change. We are also excited to work with actress and singer Martine Mccutcheon, who’s personal and family history of high cholesterol makes her a great ambassador for the health campaign project!

The heart health campaign is going to launch this Spring...until then “keep dancing!”