Apr 26, 2012

Great PR drives sales as ROAD launches The Essential Baby Guide


This week ROAD has been managing the launch of The Essential Baby Guide, the first product developed by The Essential Parent Company.

The launch event was held on 25th April at the Royal Society of Medicine at Chandos House and - despite torrential downpours - was attended by more than 50 media and stakeholders including representatives from the NHS, UNICEF and St John Ambulance. Guests got the chance to meet The Essential Parent Company founders, Dr Rebecca Chicot and Diana Hill, and Professor Robert Winston who introduced the guide.

Today, the ROAD team has been busy with the broadcast media: Professor Winston appeared on This Morning telling Philip and Ruth all about the guide; and Rebecca and Diana hit the airwaves around the country from Manchester to Guernsey with a series of radio interviews. With an exclusive interview with Professor Winston also expected in this weekend's Mail on Sunday, media interest remains high.

ROAD is also running a social media campaign, managing Twitter and Facebook for The Essential Parent Company and has secured a series of expert webchats through askamum's Facebook page. We're also engaging with mummy bloggers offering exclusive content and access to the campaign experts.

So far the PR campaign is reaping rewards with hundreds of visits to the essentialparent.com website during This Morning and orders flooding in.

Apr 26, 2012