Jan 19, 2021
Double win for ROAD
ROAD is pleased to announce it has been appointed to advise RELIFE, the recently created aesthetics division of leading Italian pharmaceutical company A. Menarini, and Cocoro, Spain’s No.1 brand of menstrual underwear.
RELIFE is launching Menarini’s Definisse™ into the UK, a branded portfolio of next-generation advanced fillers, peels, and unique ‘J-stitch’ thread technology.
ROAD is providing a synchronised PR and social programme initially targeting aesthetic doctors and allied professionals, followed by a wider launch to UK consumers later in the year.
“We have an incredible opportunity to showcase the best of the next-generation in aesthetics,” said Sarah Winterbottom, senior director at ROAD.
ROAD has also been appointed by Cocoro - Spain’s No.1 brand of ‘advanced lingerie’ or more colloquially, ‘period pants’ - to launch into the UK market. Delivering an influencer-led content campaign targeting all those wanting a more natural and environmentally sustainable solution for their personal care.
New hire Jessica Grano de Oro joins ROAD’s digital team to strengthen its Hubspot-based social marketing offering.