Aug 26, 2015

Behind the Headlines with ROAD Communication's MD - Paul Jarman


Opinion Piece by Paul Jarman (ROAD Communication's Managing Direction ) as published by Gorkana.

"Paul Jarman, MD of ROAD, on his days as a first-rate paperboy, his mission to save the pensioners of Eastbourne and next year's plan to be a bodybuilder"

Gorkana PaulBefore I reach the office in the morning, I've already... Had a healthy breakfast, listened to Radio 4, reminded the kids to take their keys and cycled into the office. I've also shaved...these boys with huge beards look ridiculous.

You'll mostly find emails my inbox.

Deep strategy, ROAD's digital future, Clash of Clans...the usual MD traffic.

I know I've had a good day if...

My kids tell me they love me.

My first job was...

A top-of-the-range paperboy (remember them). Aged 11 I was up at 6.30am rain or shine on my specially adapted delivery bike built with spares from the dump.

My first proper job was selling advertising on computing titles for the business publisher VNU. 40 calls a day minimum (15 had to be classed 'effective'), your bonus was directly dependent on sales, only a phone and an ashtray on your desk. Sounds horrific now but it was definitely character building.

I can tell a campaign is succeeding when...

There's a buzz in the team with great stats coming in about the media coverage and digital interaction.

I eat....when nobody is watching.

Penguins. Bite the corner off and suck up your tea through it. Never foie gras - under any circumstances.

The first time I pitched to a journalist...

I genuinely couldn't believe that the Eastbourne Herald didn't want to run a front page about how an herbal extract of ginkgo biloba could improve the microcirculation in pensioners' fingers. I genuinely thought I was pitching a life saving public health story.

That winter proved to be the coldest on record and not a single pensioner in Eastbourne was able to open a jar of pickled onions or packet of biscuits.

Thankfully the Worthing Gazette eventually took the story. We saved lives in Worthing that year!

The worst thing anyone has said to me is...

"You're fired!" My boss at the time was a drunk and didn't really know what was going on. But it all worked out just perfectly in the end. Never worry about getting fired or being made redundant. That horrible feeling of uncertainty only lasts a day, after which you'll find yourself a better, stronger person, and new opportunities will inevitably come your way. Drink is a terrible thing. I had the Priory Hospital group as a client for several years and have seen the carnage it causes.

The last book I read was...

Nathaniel's Nutmeg by Giles Milton. And Any Human Heart by William Boyd. Read both immediately. And simultaneously.

I've never really understood why...

You would want to run a marathon. The chap who ran the first one dropped down dead - that to me is a sign.

If I could go back and talk to my 10-year-old self, I'd say...

Stay out and play for as long as you like. Then find a cure for cancer.

This time next year, I'll be...

One of those tea-stained body builders that drink those shakes in the gym. Definitely.

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Aug 26, 2015